Business coach · Singapore

Cross-pacific perspective for Singapore founders.

Shaan Nicol (ChillyBin) has been a weekly client since 2018 — eight years and counting. Same BEF playbook applied across timezones, regulatory regimes and market dynamics. AU/SG patterns, side by side.

8 yrs
Singapore relationship
Yes
SGP clients — active
2 hrs
SGP-MEL time-zone gap
SGD / AUD
Either invoicing
Why Singapore owners stay 8 years

Pattern recognition that doesn't stop at the border.

Singapore service businesses face the same five BEF layers. The market dynamics differ — talent costs, M&A regime, expat workforce — but the operating logic is identical. I've been working SGP businesses since 2018; the patterns are real.

  • Google Meet + WhatsAppMost coaching happens online. WhatsApp/Slack between sessions, same access as AU clients.
  • Time-zone overlap2 hours behind Melbourne. Morning-SGP = late morning-MEL. Works either way.
  • SGD or AUD invoicingWhichever's cleaner for your accounting. No GST issues either side.
  • Google Meet deliveryEvery session over Zoom. Same prep, same notes, same delivery for every client globally.
Singapore clients

The longest relationship.

Shaan Nicol · 4:3
Singapore· 8 yrs
Shaan Nicol — ChillyBin

Web design agency. Coached through three pivots and a pandemic. The work compounds because the relationship does.

2018
Since
$220K+
Pipeline
SGP client · 4:3
Singapore· Active
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Active SGP roster on the cases page.

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Cases

Singapore founders — let's map your business.

Apply takes 8 minutes. The discovery call is 30 minutes over Google Meet, free, SGT or AEST.