Hardcover
Print edition
Hardcover, field-guide format. Ships globally.
Price TBCat launch
- Hardcover, premium paper
- All 9 modules · 35 chapters
- Bonus: BEF wall poster
- Ships late 2026
Altitude · cover · 2:3
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Altitude.
Build a business that serves your life — not one that consumes it.
The complete BEF playbook. Eight years of coaching B2B service-business owners, condensed into 35 chapters across 9 modules. Self-assessments, field guides, and the playbook for every stage.
Why this book
Coaching, between two covers.
Most business books are 200 pages of one good idea, padded with anecdotes about Steve Jobs.
Altitude is the opposite. 35 chapters, every one of them load-bearing. Eight years of working with real founders, distilled into the playbook I wish I'd had when I was running my first business into the ground.
Three composite characters — Sarah, Michael, David — walk you through every stage. Their numbers are real. Their decisions are the ones you're about to face. By the end, the BEF isn't a diagram on a slide; it's something you can apply to Monday morning.
What's inside
Nine modules. 35 chapters.
Module A
Locate yourself
Initial assessment battery. BEF self-test, character diagnostic, stage identification.
Module B
Foundation
Cash, legal, ops, owner energy. The layer everything else stands on.
Module C
Supporting Systems
People, processes, tech. Stop being the bottleneck.
Module D
Strategy & Marketing
First half of the Success Triad. Where revenue actually comes from.
Module E
Sales & Fulfilment
Second half of the Triad. From quote to delivery to renewal.
Module F
Inner Core
Vision, values, identity, leadership. The non-negotiables.
Module G
Stages
Survival → Decline Prevention. Diagnose first, prescribe second.
Module H
Core Fulfilment
The apex. Designing the business around the life.
Module I
Field guides
90-day plans, scripts, scorecards, templates. Implementation pack.
Read chapter 1 · free
"Where you actually are"
Sarah Jenkins called me at 11pm on a Tuesday. Ignite Digital had just lost their biggest client.
"Tristan, I'm done. We're done. I don't know how I'm going to make payroll on Friday."
She wasn't done. Her business was, on paper, still doing $1.2M a year. She had eight people on the team. She had a brand that mattered. What she didn't have — and what almost nobody at her stage has — was an honest answer to the simplest question:
Where, exactly, is your business right now?
Not where you tell investors. Not where you tell your team. Not where you tell yourself at 11pm. The actual location.
[ continues ]
Pre-order
Three formats. One book.
Bundle
Print + Audio + Digital
All three formats. Listen on the road, read at the desk, search on the laptop.
Price TBCat launch
- Hardcover edition
- Audiobook · narrated by Tristan
- Digital · ePub + searchable PDF
- BEF wall poster + 5 stage cards
- Member portal access
Digital
Digital only
ePub + PDF. Searchable. Drop into your reader of choice.
Price TBC
- ePub + searchable PDF
- All 9 modules · 35 chapters
- Free updates
- Available on launch day
Build a business that serves your life.
Pre-order Altitude. Or skip ahead and book the Altitude Audit.