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Coaching

Two coaching cadences. One free way in.

Fortnightly or Weekly 1:1 coaching. Both share the free application + 30-minute discovery call — no sales close, no pressure. Profit Share is an optional pricing modifier on either tier (lower base + % new profit). The $1,500 Altitude Audit is a separate standalone product.

Apply for coaching → Compare options
Real clients · real years
20Active 1:1 clients
8 yrsLongest active
5Multi-year (4+)
4Cities · global

Multi-year tenure across Melbourne · Sydney · Singapore · Perth · NZ. The work compounds because the relationship does. See full case studies →

Compare coaching cadences

Pick the cadence that fits where you are.

No group programs. No 3-in-3 intensive. Two cadences, both 1:1. Profit Share is an optional modifier on either.

Standard: flat monthly base. Profit Share: same base + a percentage of measurable new profit above your Day-0 baseline. Same coaching, same access — different alignment.

Pricing model

Standard: flat monthly base. Toggle on to add a percentage of measurable new profit on top of the same monthly base.

Most chosen
1:1 · Fortnightly

Fortnightly Coaching

For founders who want strategic momentum without a weekly cadence. Same coaching, more breathing room between sessions.

Discussed on the callBased on your stage + scope
Same base+ % new profit
  • Fortnightly 60-min 1:1 with Tristan
  • BEF roadmap built to your stage
  • Direct between-session access
  • Session notes + AI pre-briefs
  • Quarterly business review
  • 6-month minimum commitment
  • + Quarterly P&L review built into the engagement
Apply for Fortnightly →
1:1 · Weekly

Weekly Coaching

For owners in active transformation or high-pressure phases. Weekly cadence, total access. Higher-touch version of the Fortnightly offer.

Discussed on the callBased on your stage + scope
Same base+ % new profit
  • Weekly 60-min 1:1 with Tristan
  • Everything in Fortnightly tier
  • Direct mobile access — same business day
  • Quarterly business review intensive
  • Board observer on key calls if needed
  • 6-month minimum commitment
  • + Quarterly P&L review built into the engagement
Apply for Weekly
Optional modifier
Profit Share on either tier Your same Fortnightly ($2K) or Weekly ($3K) monthly base, plus a percentage of new profit measured against a Day-0 baseline. Same cadence, same access — with skin in the game on the upside. Requires 12+ months of clean Xero data. By application only.
Discuss on the call →
Compare paths
Most chosen
Fortnightly
Intensive
Weekly
Cadence Every 2 weeks Every week
Session length 60 min 1:1 60 min 1:1
Slack + voice memo ✓ ✓
Mobile · same business day — ✓
AI pre-briefs + session notes ✓ ✓
Quarterly business review 3 hr 3 hr · intensive
Board observer on key calls — As needed
Engine network intros Curated Full access
Minimum commitment 6 months 6 months
Price Discussed on the call
Stage + scope based		 Discussed on the call
Stage + scope based
✓ No exit fees ✓ No clawbacks ✓ Month-to-month after 6 months ✓ Tristan reads every application personally
Or — the paid standalone product The Altitude Audit · $1,500 + GST One hour with your real Xero + sales data. Written audit yours to keep. Not part of this coaching funnel.
Book the Altitude Audit →
1:1 coaching — Fortnightly & Weekly

For founders who need the conversation, not the cheerleader.

Two cadences — fortnightly or weekly — both built around the BEF. We open with a diagnostic (the free discovery call, or the paid $1,500 Altitude Audit if you want the data-backed version first), then build the roadmap and execute layer by layer. Same map, different prescription for every business.

A typical Fortnightly month

  • Week 0 · Discovery call30 min, free. Confirm fit on both sides. If we're a go, the agreement is in your inbox that week.
  • Week 1 · First strategy session90 min. Build the 90-day roadmap. Three commitments, one growth barrier.
  • Week 2 · Slack betweenVoice memos, decision support, async strategy. Not therapy — use.
  • Week 3 · Strategy call60 min. Review commitments. Adjust. Cross-portfolio insight: what comparable businesses did.
  • Quarterly · Business review3 hours. Numbers, layer-by-layer audit, next 90-day plan locked.

A typical Weekly month

  • Weeks 1–4 · 60-min strategy callsFour sessions a month instead of two. Tight feedback loop on the moves you're making this week, not last fortnight.
  • Every day · Direct mobileReply same business day. For in-flight decisions where a 2-week delay costs you the call. Use sparingly — high-touch, not high-noise.
  • Board-observer supportSit in on the key calls — hard hire decisions, contract negotiations, the conversation with the anchor client. As needed, not on a schedule.
  • Quarterly · Intensive reviewHalf-day. Deeper than the Fortnightly QBR — full layer-by-layer rebuild of the 90-day plan against the live numbers.
  • Built for active transformationOwners in take-off, post-crisis rebuild, or pre-exit prep. If you don't need the cadence, you'll feel the extra cost.

Who this is built for

B2B service-business owners doing $1M–$10M in revenue. You've built something real. The growth barrier isn't your product or your market — it's the operating system of the business and the operating system of you. You're ready to be told things you don't want to hear.

Profit Share · alignment-led

Add my skin in the game on the upside.

Your same Fortnightly ($2K) or Weekly ($3K) monthly base, plus a percentage of measurable new profit generated during the engagement. My upside aligns with yours. Available on either cadence.

How it works

  • → Same monthly base as the tier you pick — $2K Fortnightly or $3K Weekly
  • → Percentage of new profit generated above the baseline established on Day 0
  • → Baseline + percentage agreed in writing before signature — no surprises
  • → Reviewed every quarter against your live P&L
  • → Same access, same cadence, same deliverables as the underlying tier

Qualifying conditions

  • + Minimum 12 months of clean Xero / accounting data
  • + Stable revenue baseline I can measure against
  • + You've cleared the runway to act on the plan (cash + headcount)
  • + Willing to share quarterly P&L during the engagement
  • + By application only — not the default tier
Exact numbers

The base reduction and profit-share percentage depend on your stage, baseline, and the cadence we agree on. We work them out on the discovery call against your real numbers — not from a template.

How you start

The coaching funnel · four steps.

Free, fast, and honest. The Diagnostic (the paid standalone product) sits outside this flow — apply for coaching here, and book the Altitude Audit separately on its own page if that's what you want.

  1. Step 01

    You apply

    10 questions on the apply page. Numbers, stage, what's broken, what you've tried. Takes about 8 minutes.

  2. Step 02

    I review & book

    If there's potential fit, you get a calendar link within 2 business days (AEST). I match your timezone for the discovery call — Melbourne, Sydney, Singapore, Perth, NZ, Pacific time, all handled. If not a fit, I tell you why and where to look instead. No exception, no auto-DMs.

  3. Step 03

    30-minute discovery call

    Google Meet. I ask more questions than you expect. We confirm fit on both sides and decide which coaching tier fits — Fortnightly, Weekly, or Profit Share. No sales close, no urgency tactics.

  4. Step 04

    If we're a fit, we start

    I send the agreement after the discovery call. We pick a tier. We start the following week. Minimum commitment 6 months for either cadence; month-to-month after.

Apply for coaching →
Coaching FAQ

Tier-specific questions.

Can I start on Fortnightly and switch to Weekly later?
Yes. Most clients start Fortnightly. A few move up to Weekly when they hit a high-pressure phase — take-off, post-crisis rebuild, pre-exit prep. The switch happens at a calendar boundary; we don't pro-rate mid-month. Switching back down works the same way.
What if the coaching isn't working?
The 6-month minimum is real but it isn't a lock-in trap. If after 3 months the work isn't moving the needle, we have a frank conversation: adjust the cadence, adjust the focus, or call it. I don't drag relationships out. After the 6 months you're month-to-month with one month's notice — no exit fees, no clawbacks.
When do clients typically see results?
First 90 days: the buffer, the cash discipline, the operating cadence. Months 4–6: the structural moves — Foundation locked, Systems layer started. Months 6–12: the Triad work, where the revenue and margin movement shows up. Anyone selling you "results in 30 days" is selling you something else.
Do I pay GST? Can I invoice through my company?
Yes, all prices are + GST. Invoiced monthly through Evolve to Grow Pty Ltd, payable into your company's accounts payable. Stripe credit card or direct deposit, your call. Tax receipt every month.
I'm outside Australia. Does that work?
Yes — all sessions over Google Meet. Current clients in Singapore, NZ, and across Australia. I match your timezone for the recurring slot. No GST is charged on services delivered outside Australia. Invoices in AUD.
How is this different from the $1,500 Altitude Audit?
Coaching is an ongoing relationship — minimum 6 months, building and executing the BEF roadmap across the business. The $1,500 Altitude Audit is a one-hour standalone product: data review, written audit, walk-away document. Some owners do the Audit first; most apply for coaching directly. Neither requires the other.

Stop running the business that runs you.

The Apply form is free. The discovery call is free. The clarity is yours either way — fit or not.

Apply for coaching → Or book the Altitude Audit

No sales close · No urgency tactics