Ron Davis — Joust Agency
Investor-stage creative agency diversifying past anchor-client dependency with a productised AI Audit offering.
Where Ron started.
Joust had scaled fast but became dependent on one anchor account that represented an outsized share of revenue.
Four areas, in sequence.
Diversification strategy
Pipeline rebuild outside the anchor. New BDM hire, sector-targeted outreach.
Productised AI Audit
Standalone audit product that converts to ongoing engagements.
Margin protection
Anchor renewal with CPI-aligned escalators.
Leadership team
Senior tier under Ron with real decision authority.
Sequence matters. We don’t work on People before Foundation. We don’t fix Marketing before Money.
Where Ron is now.
Monthly revenue runs $80-119K with reduced anchor concentration. Productised AI Audit converts to ongoing work. Ron operates at investor stage.
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