Shaan Nicol — ChillyBin
Eight-year coaching relationship across three pivots, a pandemic, and the move from craftsman-led shop to systemised global agency.
Where Shaan started.
ChillyBin started as a small remote agency with Shaan as lead developer, project manager, sales lead and HR. 60+ hour weeks. The business worked because he did.
Four areas, in sequence.
Foundation rebuild
Cash flow discipline. Project pricing reset. Owner schedule restructured.
Systems first
PM workflow, quoting systems, client onboarding, knowledge documentation.
Team development
Senior layer hired and retained. Shaan stepped out of the production line.
Through three pivots
Service mix evolved as the market changed. Coaching cadence held steady.
Sequence matters. We don’t work on People before Foundation. We don’t fix Marketing before Money.
Where Shaan is now.
ChillyBin operates as a fully remote agency that ships without Shaan in the room daily. Active pipeline of $220K+. Shaan operates as CEO.
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